Privacy Policy

Data Privacy Statement

The compliance with applicable data protection provisions is a matter of great importance for Royal Appliance International GmbH (hereinafter "Royal Appliance" or "we"). This data privacy statement serves the purpose to inform you about the collection and use of your personal data in connection with the use of the Online-Shop of Royal Appliance.

Collection, processing and use of personal data

Royal Appliance collects, processes and uses your personal data accordingly only if you give your consent or a legal provision allows processing or use thereof. Also, the transfer of your personal data to third parties takes place under the conditions described above, unless a court or administrative order commits us to pass your data to third parties. We only process and use the data which are necessary for processing your purchase and the use of the Online-Shop, or data that you disclose to us voluntarily. Personal data are individual information about the personal or factual circumstances of a specific or identifiable natural person ("data"). These include, for example, name, email-address, address and date of birth.

Royal Appliance collects, processes and uses your data for the following purposes:

  • Processing of the order: To manage and process your order via the Online-Shop (for example, your name and address);
  • Newsletter: To subscribe to our newsletter - If you have consented to the use of this, we will send you information about our products and services;
  • Contact: To answer your questions (e.g. your email-address);
  • Personalization: For optimal design of our webpage we store cookies on your PC.

Passing your information

In no event will we disclose your personal data to third parties. Excluded thereof is the passing of your data to service partners, if and when this is necessary for processing your order. These include in particular transport companies. To prevent abuse, a data exchange can take place with companies that specialize in the prevention and minimization of abuse and credit card fraud. The extent of the transmission is limited to the necessary minimum.

Facebook Like Button

Our website uses social plugins ("plugins") from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are identified by a Facebook logo or the addition "Facebook Social Plugin".

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is directly transferred from Facebook to your browser and from that incorporated in the website.

By integrating the plugin Facebook receives the information that you have accessed the corresponding page of our website. If you have a Facebook account, are logged into Facebook during your visit to our website or Facebook cookies are stored on your computer, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example, use the "Like" button or submit a comment, the corresponding information is sent directly from your browser to Facebook, where it is stored, and - depending on your Facebook profile settings – is shown in your Facebook profile. If you do not wish Facebook to store these data from you, please log out of Facebook before you visit our website or delete the Facebook cookies.

The purpose and scope of data collection and the further processing and use of data by Facebook as well as your respective rights and your setting options to protect your privacy, please refer to the privacy notices of Facebook.


We use cookies to recognize you as user during your visit in our Online-Shop and to store technical data on your computer which enable the correct operating of individual offers. A cookie is a text file which is stored on your computer and which enables an analysis of your use of the Online-Shop. By means of this cookie we only store, in each case, a random session and serial number of your visit.

If you do not wish cookies to be used, you can block the use in your browser. However, in this case it is possible that important elements of our Online-Shop will no longer function properly.

Consent and right of objection

You can revoke any consent given to us at any time with effect for the future. In addition, you can - if we use your information as permitted by law for example, for postal marketing campaigns - object to this use.

In both cases it is sufficient to send an email to the following address:


Personal data which are exchanged between you and us through our websites are generally transmitted in an encrypted form, which correspond to the current state of the art. In addition, we take technical and organizational security precautions to protect your stored personal data against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons. Our processing of data and our security measures are continuously improved in line with technological developments.

Data Storage

Your data will only be stored as long as necessary to complete the transaction of the respective order and if it is required for purposes mentioned in this data protection notice or if we are legally or by statute required to store the data.

Access, rectification, deletion

You have the right to request information about your stored data for free. The information on your data will be given by email. If your data is stored incorrectly or wrongly, we are happy to correct, lock or delete them. We ask you to inform us about any changes of your data. Please send your information requests, questions, complaints or suggestions to the following address:

Google Analytics

Our website uses the web analyzing tool Google Analytics of Google Inc. (hereinafter „Google“) to help analyze how users use the website. Google Analytics uses Cookies to collect standard internet log information and visitor behavior information. The information generated by the cookie about your use of the website is normally transmitted to the servers of Google in the USA, where this information will be stored. However prior to the transmission, via the activation of the IP address anonymization on this website, your IP address will be shortened in a member state of the European Union respectively a member state of the European Economic Area. In exceptional cases the full IP address will be transmitted to a server of Google in the USA and will be shortened there. As assigned by us, Google will use this information to evaluate visitors' use of the website and to compile statistical reports on website activity for us. Google will not associate your IP address with any other data held by Google. You can prevent the storage of cookies via a respective setting in your web browser; however this may have the effect that some functions of our website will not function properly. Further, you may prevent the collection and use of the data collected by the cookie (including your IP-address) at any time via download and installation of a browser plugin which can be downloaded under the following link: